Social@Ogilvy: Yoga on the rooftops of Zurich
Social@Ogilvy is newly hosting Real Life Meetings for the active Facebook community of health insurer Sanagate, promoting fan engagement and brand experience.
Enjoy the sunset on a roof terrace and do something for your health? That's possible! With Pop-Up-Yoga. Announcement, invitation and registration for the first Real Life Meeting - a Pop-Up Yoga event - took place only via Facebook. In an urban oasis high above Zurich, yoga instructor Deddou Burkhard then combined dynamic asanas (yoga positions) with cool beats and inspired all participants. Further Real Life Meetings for Sanagate's Facebook fans are being planned, according to the press release.
Responsible at Sanagate: Antonia Lepore (Head of Marketing and Services); Désirée Seuret (Marketing and Communication Specialist); Fabio Gschwind (Assistant Marketing). Responsible at Ogilvy One: Nadine Wolf (Head of Social@Ogilvy); Estefan Justo (Junior Consultant Digital).
