Social media management course for public administration
In the fall of 2012, HWZ Zurich University of Applied Sciences will offer a CAS certificate program in Social Media Management. This program is specifically designed for the public sector.
Graduates will be able to use social media as part of integrated communication and will be able to develop, implement and monitor a social media strategy for their office or authority. This was reported by the HWZ in a press release issued on Thursday. The HWZ has been offering the CAS Social Media Management since the beginning of 2011. The special framework conditions of media activities in public administration have now led to this separate edition. The prerequisite for optimally integrating the new medium into the existing communication of offices and authorities is appropriate specialist knowledge.
Over 21 course days, the processes, benefits and risks of the social media world are taught in their basic features and contexts. Graduates are able to assess these three factors for their area. The course lasts one semester and is completed with a written certificate thesis and an oral examination. The certificate is an internationally recognized university degree with 12 ECTS. The special CAS is run under the patronage of the SVSM Swiss Association for Location Management. The umbrella organization for location management and marketing networks professionals from the fields of consulting, teaching, research as well as location and economic development.
