Social Media Cockpit for Swiss Travel System

This solution was made possible by a new offering from Sereive, which has customized the "seReive" social media cockpit it developed to match the corporate design of Swiss Travel System - a so-called "white label version". The software has been expanded to include an offer for companies and organizations that use social media marketing to strengthen their brand or increase brand awareness, Sereive wrote in a press release on Wednesday. The "seReive" cockpit was developed to manage a large number of social media platforms through a single website.

seReive" is a social media cockpit for publishing and monitoring, where you only have to log in once to be connected to all social networks. The cockpit publishes information on any number of pinboards simultaneously or individually and sequentially. The latter makes it easy to formulate posts to suit the target group or individually for each network, according to the press release. It also saves a lot of time, as the monitoring of reactions is also delegated to the software. Notifications are sent promptly by email for likes, comments and retweets.

Monitoring also works on sites where you don't have admin rights, for example competitor sites. As it is a browser application, "seReive" runs in exactly the same way on every computer, tablet and smartphone, regardless of the operating system. For this reason, and because it includes a number of functions that enable much more flexible social media marketing, "seReive" is described as the "Swiss army knife for social media marketing", the agency continues.

"seReive" was developed on behalf of the agency Business Campaigning Switzerland for its own use and has been in daily use there since 2009. The application currently works with any number of user accounts from the following networks: Facebook, Twitter, Linkedin, Myspace, WordPress, and Wer-kennt-wen.