How to make the World Cup summer a marketing success
Including King Football in the marketing strategy
Football fever will break out again just in time for the World Cup in Russia. And marketing managers can take advantage of this. For example, through clever advertising measures such as World Cup planners designed in the company's corporate design, which hang in the field of vision of customers and partners for the entire duration of the tournament. Or through a party with a joint public viewing. Marketing departments can invite partners and potential customers and hand out small, themed promotional gifts such as clapping cards or fan make-up, while a World Cup planner as a placemat also creates a good atmosphere and also offers the opportunity to predict the outcome of the game in advance and thus share in the excitement even more intensively. Guests will then be happy to associate the sporting highlights with the company in the future. One advantage of clapping cards and the like is that they can be reused at the next match as well as at other sporting events. The advertising message should therefore be designed to be timeless.
Use summer trends
Beach bars and sandy beaches attract many visitors in the sunshine and warm temperatures. The marketing department can take advantage of this and create a branded summer advertising stand. The following are suitable for this Beach flags with a company's logo or motto that lead the way to a deckchair meadow. The deckchairs can also be branded with the company's logo or motto. The advantage: they offer a relaxed atmosphere and do not appear intrusive, so that the advertising effect is conveyed subtly.Those who do not want to organize a complete marketing stand can also convey their message with the help of refreshments. Branded sundaes, for example, are suitable for this purpose. The environment doesn't have to suffer because there are also biodegradable paper cups.
Incorporating the vacation season into the marketing strategy
Personalized promotional gifts are not only well received by business contacts during the summer. But it is precisely at this time of year that companies can set themselves apart from competitors who are not taking any promotional measures. For example, personalized notebooks that can be used as travel diaries or a greeting card with a small voucher for customers and partners who are not going on vacation - these marketing measures are remembered by existing and potential customers for a long time and present the company in a positive light. Marketing managers should keep the topic of vacations in mind: At the end of the summer vacation period, for example, it is worth sending out a newsletter with the most important news from the last few weeks to quickly bring customers and partners back up to date after their summer vacation.
