Switched for BaZ as fast as it was sold
After the Hagemann publishing family and Publigroupe sold their stakes in Basler Zeitung Medien to investors Tito Tettamanti and Martin Wagner last week, KSB/SJ collaborated with the BaZ to create four ad designs.
The four motifs appeared last Friday, last Saturday, this Monday and yesterday, Tuesday. They are aimed at the readership with humor and a call for them to show their support for BaZ with their own subscription signature.
This is how the new owners and all BaZ employees celebrated their new future. The fact that the four advertisements repeatedly allude to a well-known Zurich newspaper is pure coincidence, the agency said in a press release.
Responsible at Basler Zeitung: Paul Herzog (Publishing Director). Responsible at KSB/SJ: Uwe Schlupp (creative direction), Mark Stahel (text), Nadia Leisi(graphics and DTP), Christoph Bürge (consulting management), Andrea Walker (consulting), lithography/image processing: Detail AG.
This is how the new owners and all BaZ employees celebrated their new future. The fact that the four advertisements repeatedly allude to a well-known Zurich newspaper is pure coincidence, the agency said in a press release.
Responsible at Basler Zeitung: Paul Herzog (Publishing Director). Responsible at KSB/SJ: Uwe Schlupp (creative direction), Mark Stahel (text), Nadia Leisi(graphics and DTP), Christoph Bürge (consulting management), Andrea Walker (consulting), lithography/image processing: Detail AG.
