Switzerland has never been so flat

Automobiles Volkswagen's sales figures show that nowhere is the interest in 4Motion as great as in the Alpine republic of Switzerland, which is why Lowe has now created a campaign for the new Golf 4Motion that focuses on Switzerland. Unusual and surprising - namely from the perspective of the new Golf driver. For him, the Swiss Confederation can have as many mountains as he likes, but thanks to all-wheel drive and optimum traction, he experiences it as flat. Or in other words: as a wide plain, as Lowe's subject shows.