"This is how the day begins for us" - Suisse Garantie in 6 TV mini-documentaries
Suisse Garantie, the umbrella brand for Swiss agriculture, is launching a new TV campaign on October 20, 2025. In six mini-documentaries, viewers will follow producers as they go about their work on their farms in the early morning hours.
The mini-documentaries show the start of the working day - from the awakening of the farm to the first steps in the barn or in the field to the production of milk, yoghurt, eggs, meat, potatoes and apples. The focus is on the people, their closeness to nature and their commitment to Swiss products.
Client AMS: Denis Etienne (Managing Director), Philippe Häberli (Proviande), Martin Rüst (Swissmilk). Agency / Creation: FairFactory: Kurt Schmid. Film production: Stories AG. Photography: Phil Müller. Media strategy: Ceres Media. Impact measurement: Reto Grolimund (Swissmilk)
