SNK: Name and brand created for rim service

The Zurich-based agency Scholtysik Niederberger Kraft (SNK) created the name and brand identity for the new wheel repair service, Felgendienst.

Expensive alloy wheels are quickly damaged when parking or during driving maneuvers with kerb contact. Repairs in a specialist workshop are expensive. The Swiss start-up Felgendienst takes care of this problem. Minor damage is repaired and the rim is then stove-enameled.
SNK is developing the overall brand identity of Felgendienst - from the definition of the brand identity, naming, logo, business stationery, vehicle labeling to the website. The agency writes in a press release that Felgendienst's market presence is as simple, clean and honest as the company sees itself.
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