SNK gives a face to the terracotta warriors
The Bern Historical Museum is hosting an exhibition on the history of China. SNK is responsible for the visual design as well as the conception and implementation of the marketing and communications campaign.
In collaboration with the Bernisches Historisches Museum and UBS, which is supporting the exhibition entitled "Qin - The Immortal Emperor and his Terracotta Warriors" as part of its cultural commitment, SNK has developed and implemented the visual identity and the overall campaign for the exhibition. This includes the conception, design and implementation of the most important offline and online media: from the official exhibition posters and the TV commercial to the Website and a film series for the YouTube channel through to various hospitality and partner measures. The first wave of advertising for the start of advance ticket sales is currently underway; the posters and TV commercials will be on display at the opening of the exhibition from mid-March. The exhibition runs from March 15 to November 17, 2013.
Responsible at Scholtysik Niederberger Kraft: Armin Niederberger (overall management), Stephan Egloff (strategy), Susanne Menger (creative direction), Clau Isenring (text/concept), Nicole Haller (graphics), Roger Hubmann, Micha Okraj (online, social media), Christa Kostgeld (consulting). Responsible at the Bern Historical Museum: Michèle Thüring (Head of Marketing & Communication, overall responsibility).
