SNK for Messe Frankfurt: New brand strategy implemented
The Zurich-based branding agency Scholtysik Niederberger Kraft (SNK) won the pitch for Messe Frankfurt. The communications firm will implement the newly developed umbrella brand strategy.
Scholtysik Niederberger Kraft (SNK) won the Messe Frankfurt pitch against international brand consulting and creative agencies. The Zurich-based branding agency will be responsible for implementing the new umbrella brand strategy developed in 2008. The company will support Messe Frankfurt with strategic consulting as well as development and implementation activities in the areas of brand management, internal brand implementation, external brand communication and brand controlling.
