SNB with modern communication offensive

In this way, the SNB is fulfilling its duty to inform the public about its activities, said SNB President Thomas Jordan to journalists in Bern. The new resources replace the previous information materials intended for the general public. Providing information to the general public is important to the SNB, as its goal is price stability. Price level developments depend on expectations. The SNB can steer these expectations through its communication. This is also the reason for the often somewhat rehearsed phrases, dry speeches, and repetitive wording. For example, during Thursday’s monetary policy assessment, Jordan once again emphasized that monetary policy would remain expansionary. He also noted that the SNB would remain active in the foreign exchange market as needed. With this rhetoric—as well as corresponding market interventions and negative interest rates—the SNB aims to ease pressure on the Swiss franc. (SDA)