SMCZ presents "Sound of Marketing
On Thursday, members of nine regional clubs of the Swiss Marketing Community Zurich and numerous guests gathered at the Aura to learn more about «Music as a Marketing Tool.».
Three specialists and a moderator led through the program. Basil Böhni (film critic) and Raphael Sommer (youngest film music composer in Switzerland) gave a presentation on the topic. In the subsequent panel discussion, led by moderator Patrick Hässig (Radio NRJ, SRF 1), Dieter Meier shared his wealth of experience on the subject of "advertising music" .
Basil Böhni, trade journalist and film critic, presented, among other things, audio branding, a combination of background music and recognition signal. This can be recognized by a specific sound and auditory pattern as a typical characteristic of a brand. Raphael Sommer presented self-composed commercials and film music pieces and their effect.
Swiss Marketing Community Zurich (SMCZ) is a networking platform of the nine clubs from the Zurich region of the umbrella organization Swiss Marketing. Swiss Marketing is the Swiss professional and technical association for nearly 4000 marketing and sales experts. It also organizes the professional and higher professional examinations in marketing and sales and is the sponsor of the Swiss Marketing Day.
(SDA)
