Skrabal leaves Wirz - Dainese/Perez to follow
Wirz Werbung is starting the new year with two new Executive Creative Directors: Livio Dainese and Fernando Perez will be joining Wirz from Hinderling Volkart in mid-January 2014 to succeed Philipp Skrabal.
Livio Dainese and Fernando Perez, the award-winning former CD and management duo from Jung von Matt, are moving back to a large agency after what they describe as a "year rich in success and experience" at Hinderling Volkart. From mid-January 2014, they will join the management of Wirz Werbung as Executive Creative Directors and, according to the press release, will lead the 30-strong creative team, which has been working in an integrated online and offline manner for around two years.
Dainese/Perez are parting on good terms with the most creative digital agency in Switzerland according to "Best of Swiss Web", as they intend to continue working in partnership with Hinderling Volkart at Wirz in the future. This year, together they have acquired clients such as UBS, Sennheiser and Teleboy and realized concepts for Swiss, SRF and Zurich.
Copywriter Dainese and art director Perez met at Lowe in 2003 before moving to Jung von Matt together in 2005, where they soon became creative directors and later GL members as a well-rehearsed creative duo and were jointly responsible for numerous well-known clients and campaigns. These included two of the most popular in the country: The advertising with the ibexes Gian and Giachen for Graubünden Ferien and the Migros umbrella campaign "Ein M besser". The work of Dainese and Perez has won over 250 awards both nationally and internationally, including Cannes Lions, D&AD Pencils, Clios and One Show Awards as well as three gold and two silver Effies for efficient communication.
Portrait Dainese/Perez (Advertising Week 6/2013)

In return for their move, the previous ECD and co-owner Philipp Skrabal will leave Wirz Werbung after three and a half years due to differences of opinion regarding the management and strategic direction of the agency. During this time, he made a significant contribution to the integration of the digital theme and the leap forward in the creative ranking.

