Škoda comes to the door for a test drive

Octavia@Home simplifies the test drive procedure. Interested parties no longer have to go to the dealer for a test drive; the vehicle comes to the interested party. The pick-up location is either the home or work address.

Reservations can be made via the microsite Octavia-at-home.ch which, in addition to booking-relevant information, contains further content with social media links and is linked to Skoda.ch linked. For example, a tutorial clip, which was created using stop-motion technology and explains the idea in just a few moments. Or a Facebook application that documents the driving experience after a test drive.

Field agents accompanying the test driver can access all customer and booking data as well as information about the Octavia models via an iPad application. The test drive is concluded with an interview to determine the purchase potential and follow up. All profile details are made available to the relevant Škoda partners by postcode area.

The test drives will take place in the Basel, Bern, Lausanne, Lucerne and Zurich regions from October 14 to November 17. The campaign and booking start date is September 30.

Responsible at AmagJeannine Micheli (Marketing Manager Skoda), Mario Montanari (Advertising Manager Škoda), Marc Bislin (E-Commerce Manager Škoda). Responsible at The House Agency: Andreas Jorgella (Concept & Consulting), Peter Trüb (CD), Michael Booz (AD), Sebastian Adam, Marlene Böhmann (UX/UI Designer), Jasmin Kaltenegger (Digital Producer).