SIX unifies brand presence
In order to strengthen its brand profile, SIX has harmonized and simplified its global brand presence in collaboration with the Zurich branding agency SNK.
With the founding of the SIX Group in 2008, a brand umbrella was created that united various business areas, all of which were highly independent in their appearance. The resulting diversity not only hindered the perception of SIX as a single entity, but also made it difficult to manage the brand. By streamlining and concentrating its visual identity, SIX is now homogenizing its brand across the board.
The brand structure remains unchanged. The four business areas SIX Swiss Exchange, SIX Securities Services, SIX Financial Information and SIX Payment Services will continue to operate under their respective names. However, they are united in a common brand world, which is reflected in a focused color and image concept, among other things.
The brand movie created by Regardez! shows an overview of the redesign:
https://www.youtube.com/watch?v=1mYRE8Gxeu0
Responsible at SIX: Timur Tekyeli, Patricia Gilliard, Daniela Costa-Filipe. Vresponsible at SNK: Daniel Kraft, Maike Sandmann, Carmen Dörr. Responsible at Regardez: Jürg Steudler. Photographer: Nils Sandmeier.
