Sir Mary for Samsung: endurance test with wow effect
To demonstrate just how good the camera on the new Samsung smartphone is, even in low-light conditions, Sir May invited guests to a light art event.
The camera of the new Samsung Galaxy S23 Ultra shoots high-quality pictures even in low light - that is the promise. To live up to this promise, Samsung, lead agency Sir Mary, and Villa Nomad hosted an art event for creators.
At the Blue Velvet Projects gallery in Zurich's Bellevue district, four national and international artists - Carl Knox, Jacqueline Hen, Massimiliano Moro and Yael Anders - exhibited works whose defining design element is light. Under the motto #ShareTheEpic, attendees were encouraged not only to capture and share the inspiring works with the S23 Ultra, but also to interact directly with the works. The works proved to be a successful endurance test with wow effect for the cell phone camera in the otherwise low-light setting.
"For content creators, a good camera is a must. With the #ShareTheEpic event, guests were able to see for themselves the first-class camera of the new Galaxy S23 Ultra," says Dario Casari, Country Manager at Samsung Switzerland.
Responsible at Samsung: Toni Koller (Head of IM Marketing SEAS), Fabian Fehr (Head of IM Marcom SEAS), Allan Haverman (Head of IM Marcom), Tina Baumberger (Marcom Professional IM), Nora Baumann (Head of Branded Content SEAS), Serap Yavuz (Influencer Relations Professional), Vivienne (Communications Manager), Hani Guan (Training Manager IM). Sir Mary: Nicolas Hostettler (Managing Director), Jacqueline Willimann (Senior Account Manager). Partner: Villa Nomad GmbH (Event Management).
