Falling employment figures in the creative industries
In 2005, approximately 53,000 residents of Zurich worked for companies offering creative services. This represents a 7.8 percent decline in the number of employees over a four-year period. Overall, companies in the creative sector generated revenue of approximately 16.6 billion francs.
Around 53,000 people in Zurich worked in companies offering creative services in 2005. They generated a total turnover of around 16.6 billion francs. These are the findings of the second Zurich Creative Industries Report, which was presented on Wednesday. The term "creative industries" includes companies in the fields of music, literature and books, art, film, radio and television, design and architecture, advertising, IT and the press. The public cultural sector is not included.
In 2005, there were 10,206 such businesses in the canton of Zurich. They therefore account for 19 percent of all companies. This is a significantly higher figure than in the rest of Switzerland, where the proportion is 11 percent. However, the number of employees fell by 7.8 percent compared to 2001. This means that the canton of Zurich was hit harder than the rest of Switzerland. In Switzerland as a whole, employment in the so-called creative industries fell by 6.0%. However, it should be noted that the study is based on data from 2005. Since then, the situation may have eased again
A quarter fewer workplaces in advertising The advertising submarket includes copywriters, advertising agents, advertising agencies and advertising distribution offices. With around 1,400 employees in almost 120 workplaces in the canton of Zurich, it generated a total turnover of around CHF 1 billion. Over the four-year period, the Zurich advertising market shrank by a quarter in terms of workplaces and by almost 18 percent in terms of employment.
In the study, the design industry includes visual designers, designers, product designers, industrial designers and web designers. This sector was one of the quantitatively most important sub-sectors within Zurich's creative industries with a total turnover of around CHF 2.2 billion, over 2,200 workplaces and almost 8,100 employees in 2005. The largest economic sector examined, communication design/advertising design, with 770 workplaces and more than 3,500 employees, together with communication design/management consultancy, already accounts for significantly more than half of the total design potential. Traditional industrial design, with 57 workplaces and 446 employees, is only a tiny category in comparison.
Fewer employees with rising turnover According to the study, employees in the broadcasting market accounted for 7% of the creative industries. This corresponds to 2,235 employees. The estimated turnover was around CHF 710 million. Despite the increase in turnover, the number of workplaces and employees shrank. This is particularly evident in the TV stations, which reduced their staff by around 18% between 2001 and 2005.
In the press sector, the authors of the study counted around 760 workplaces providing jobs for more than 5,700 employees in 2005. Together they generated a turnover volume of 2 billion Swiss francs. The development of workplaces (minus 3.8 percent) and employment (minus 6.1 percent) was negative.
In 2005, there were 10,206 such businesses in the canton of Zurich. They therefore account for 19 percent of all companies. This is a significantly higher figure than in the rest of Switzerland, where the proportion is 11 percent. However, the number of employees fell by 7.8 percent compared to 2001. This means that the canton of Zurich was hit harder than the rest of Switzerland. In Switzerland as a whole, employment in the so-called creative industries fell by 6.0%. However, it should be noted that the study is based on data from 2005. Since then, the situation may have eased again
A quarter fewer workplaces in advertising The advertising submarket includes copywriters, advertising agents, advertising agencies and advertising distribution offices. With around 1,400 employees in almost 120 workplaces in the canton of Zurich, it generated a total turnover of around CHF 1 billion. Over the four-year period, the Zurich advertising market shrank by a quarter in terms of workplaces and by almost 18 percent in terms of employment.
In the study, the design industry includes visual designers, designers, product designers, industrial designers and web designers. This sector was one of the quantitatively most important sub-sectors within Zurich's creative industries with a total turnover of around CHF 2.2 billion, over 2,200 workplaces and almost 8,100 employees in 2005. The largest economic sector examined, communication design/advertising design, with 770 workplaces and more than 3,500 employees, together with communication design/management consultancy, already accounts for significantly more than half of the total design potential. Traditional industrial design, with 57 workplaces and 446 employees, is only a tiny category in comparison.
Fewer employees with rising turnover According to the study, employees in the broadcasting market accounted for 7% of the creative industries. This corresponds to 2,235 employees. The estimated turnover was around CHF 710 million. Despite the increase in turnover, the number of workplaces and employees shrank. This is particularly evident in the TV stations, which reduced their staff by around 18% between 2001 and 2005.
In the press sector, the authors of the study counted around 760 workplaces providing jobs for more than 5,700 employees in 2005. Together they generated a turnover volume of 2 billion Swiss francs. The development of workplaces (minus 3.8 percent) and employment (minus 6.1 percent) was negative.
