Are weblogs useful for PR?
PR News Aktuell and the Hamburg PR agency Mummert Communications wanted to know in a survey what role weblogs play in play in PR work.
PR The
Press service News Aktuell and the Hamburg PR agency Mummert
Communications conducted a survey to find out what role weblogs play in
play an important role in PR work. However, the relevance of the Internet diaries could be
cannot be clearly clarified: Around a quarter of the 611
Agency people and 1141 press office employees were of the same opinion,
that weblogs are an important topic with which the agency or
the company still has to deal with. Another quarter
considers weblogs to be just a fad. One in four agencies,
but only 13 percent of press offices are already dealing with the
Topic. Only one percent of media outlets and only 0.5 percent of
Agencies have their own weblog. Quite simply none
One in five people had no idea what the buzzword meant
Interviewee.
Press service News Aktuell and the Hamburg PR agency Mummert
Communications conducted a survey to find out what role weblogs play in
play an important role in PR work. However, the relevance of the Internet diaries could be
cannot be clearly clarified: Around a quarter of the 611
Agency people and 1141 press office employees were of the same opinion,
that weblogs are an important topic with which the agency or
the company still has to deal with. Another quarter
considers weblogs to be just a fad. One in four agencies,
but only 13 percent of press offices are already dealing with the
Topic. Only one percent of media outlets and only 0.5 percent of
Agencies have their own weblog. Quite simply none
One in five people had no idea what the buzzword meant
Interviewee.
