Silleren - a beautiful "alpine dream
The Bern-based agency Stoll, Traber & Partner has launched a campaign for Bergbahnen Adelboden. The goal is to promote Alp Silleren as a summer destination.
The Adelboden mountain railroads have launched a campaign to make Alp Silleren known as a summer excursion destination. The kick-off measure is a TV spot that draws attention to various activities and adventure opportunities. The Bernese agency Stoll, Traber und Partner is responsible for the commercial. The website is also being redesigned as part of the advertising campaign. Adelboden-silleren.ch will appear in a new look from November 2009. Further measures will follow in summer 2010.
Responsible at Bergbahnen Adelboden: Markus Hostettler, Ursula Gabelmann, Toni Hersche, Silvia Hersche. Responsible at Stoll, Traber und Partner, Bern: Martin Stoll and Jeanette Riesen (strategy and consulting), Matthias Lanz (CD), Roger Balmer (AD). Film production: Lomotion, Bern. Postproduction: Elefant Studios, Zurich. Photo: Michael Sieber, Thun.
