Silicon Valley
BOOK RECOMMENDATION: How uncomfortable will it be when a data monopoly rules the world? Christoph Keese explores this question in his book. He writes about his experiences in Silicon Valley and what the «powerful valley» has in store for us in the future.Christoph Keese's description of the hectic and innovative hustle and bustle of the digital beehive does not remain on the surface: he lived in Palo Alto for six months as part of a delegation from Springer Verlag eager to learn. After returning from there, the author vacillates between fear and admiration. He vividly describes how the huge wheel that is turned in Silicon Valley leaves both positive and negative, but in any case enormous traces. His analysis benefits from the fact that he knows and can apply the theories of the classics of network economics. His frequent comparison of techies and hippies may be due to the intention of conveying local color, but despite all the parallels, he does not lose sight of the major difference between these generations: today's very pronounced market orientation and commercial thinking. Because the upheaval observed by Keese will not fail to affect anyone, getAbstract recommends this book to all managers and employees, regardless of industry.Publisher: KnausPublication date: 2014Pages: 320ISBN: 9783813505566getAbstract rating: 9Importance: 10Innovation level: 8Style: 9
