You drink to Swiss Wine

 McCann Erickson and Universal McCann have won the competition presentation for the overall appearance of Swiss Wine Promotion. The new organization Swiss Wine Promotion, which is responsible for the marketing of Swiss wine in Switzerland and abroad, is backed by the six Swiss wine regions of Valais, Vaud, Geneva, the Dreiseen region, German-speaking Switzerland and Ticino and the Association of Wine Exporters. According to the agency, McCann Erickson has already demonstrated its expertise in Swiss wine in the past.