Safely there and back again

Regional transport The Hesskiss agency shows why it's worth getting on board with the VZO In the Zurich Oberland and Lake Zurich region, the Zurich Oberland Transport Authority (VZO), known for its innovation, acts as a fine distributor for the Zurich Transport Association (ZVV). With its blue buses, the VZO primarily ensures the transportation of the population to the main transport arteries of the S-Bahn lines. The VZO brand enjoys a very high level of recognition in the region thanks to its optimally functioning service. In order to communicate these services and encourage as many more car drivers as possible to switch to public transport, the VZO is now focusing on an eye-catching image campaign. Hesskiss has come up with a few original stories from the Oberland. Day after day, the VZO brings a large number of commuters safely and punctually to the S-Bahn in the morning. And home again in the evening. The Hesskiss creatives dramatize this description of the VZO's core service with six easy-to-understand short stories that all work in the same way: Two pictures tell a mini-story, each of which begins on the outward journey and is resolved on the return journey. "We'll take you there. And back again" is the resolution of the stories. With their different worlds, they are intended to appeal to all target groups. Vegetarians too, for example: with 30 emails, they have proven that the campaign is being noticed. The motif in which a farmer's wife drives there in the morning with a cute little pig and back in the evening with a ring of sausages caught their eye. The VZO did not care about this protest - the motif was "slaughtered". However, Hesskiss is now receiving many fans who want to order the censored advertisement as a special print ...
The advertisements will appear in various print media in the Lake Zurich and Oberland region, in particular in 20 Minuten, the Zürcher Oberländer and the Zürichsee-Zeitung.
The VZO advertise their service with funny mini stories.

Andreas Panzeri