Safely emotional: campaign for Basler Versicherung
Last year, Erdmannpeisker won the pitch for the Basler Versicherung account. Now the new campaign for the life insurance division is launching on TV and across many online channels.
Creative is not only the campaign, but above all the product. Basler's safety modules are innovative insurance products, some of which have never existed before. This is no coincidence, as Basler Insurance has taken to the streets in Switzerland and, under the motto "What if..." people asked, "What would be their biggest everyday concern if their partner died suddenly." This has resulted in safety modules such as the Basler "Life Coach," which provides unbureaucratic and personal assistance to families in the event of bereavement.
Who looks through the financial documents in the event of death? Who will take care of the administrative matters if the children have to be looked after at the same time? How will the funeral be organized? The life coach assists the bereaved with all these questions. With his professional network of partners, he manages the transition phase until everyday life is settled again.
Erdmannpeisker's emotional TV spot runs on all Swiss channels until the beginning of May. We see the life coach from Basel, but also hear the voice of an affected mother and wife who thanks him in a letter. The spot develops its special emotionality from the tension between text and image. Creative Director Gabriel Peisker: "Because it's so difficult to talk about death, we put the performance in the foreground."
The accompanying online measures such as banners, Facebook and video ads, advertorials and the informative Microsite was realized by the online partner agency campfire, also from Biel. Erdmannpeisker and campfire have been working together successfully for different clients since 2014.
Responsible at Baloise: Marc Hallauer (Head of Marketing Switzerland), Yves Thiriet (Advertising Manager, Marketing Switzerland), Stefano Bucher (Project Manager Marketing Switzerland), Michael Besel (Head of Digital Marketing), Flavia Buser (Digital Marketing). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Sybille Erdmann (consulting), Patrick Fawer/Christina Weisser (AD), Urs Zwyssig/Oliver Krippahl (text), Jenny Zioerjen/Christina Weisser (media design). Responsible at campfire: Anne-Sophie Fraser (Creation Online), Damian Kunz (Conception and Consulting Online), Dirk Unger (CD and Creation Online), Nadia Meier (Text Online), Noémie Viatte (Development Online Advertising Media), Pius Caduff (Technical Consulting Online), Rise&Shine Films (Life Coach Interview Videos. Technical implementation microsite: Aperto. Markenfilm Schweiz: Uli Scheper (production), Jovan Todorovic (direction), Damjan Radovanovic (camera). Media editors: Laurence Sass, Simon Racine. Photography: Neumann und Rodtmann, Berlin.
