"Reflecting on one's own strengths"
Once a year, Swiss Marketing Schaffhausen offers an attractive platform for anyone in the greater Schaffhausen area interested in sales and marketing—and it’s been a huge success. The Parkcasino was sold out again this year, with every seat taken.
The two keynote speakers, Roger Köppel, publisher and editor-in-chief of Die Weltwoche, and Gabriele Burn, member of the Executive Board of Raiffeisen Switzerland, shed light on this year's theme "Be successful differently - rethink" in an impressive and exciting way. Köppel called on the participants to reflect on their own strengths and not to allow the rules of the game to be imposed on them by the big players. Burn described how Raiffeisen seeks proximity to its customers through down-to-earth events.
The workshops were also very well received. Topics included "Brain training for your memory" with André Huber ("The Brainman"), "Social media, a must in the marketing mix?" with Philipp Sauber, CEO and partner INM AG, and "A pragmatic approach to worldwide success with Micro Scooter" with Hans-Peter Bolliger, CEO/owner Micro Mobility AG.
Lively panel discussion
The highlight and at the same time the conclusion was the panel discussion. Moderator Stephan Klapproth challenged keynote speakers and workshop leaders in his usual pointed manner. The constant jibes between Klapproth and Köppel elicited repeated laughs from the audience. Nevertheless, the discussion remained objective. Köppel stated that belief in oneself and the will are decisive for success. Sauber added emotions. Burn pleaded for authentic values to be exemplified. Bolliger encouraged people to choose their own path. "The Brainman" Huber recommended: "Learn new things. This will steadily build new brain cells, and the brain will remain powerful."
2013: Small anniversary
Eugen Da Pra, President of Swiss Marketing Schaffhausen and organizer of the event, was very satisfied with the outcome of the 4th Schaffhausen Marketing Day. "I am overwhelmed by the way we are always overrun with registrations. This shows me that we are on the right track with the type of event we have." The next Schaffhausen Marketing Day on April 9, 2013, will be the fifth - a small anniversary. Da Pra tones in that he will come up with something special.
Hans-Peter Bolliger, Gabriele Burn, Roger Köppel (from left).
