SI reaches for the stars with Publicis
Schweizer Illustrierte has been advertising for years with the claim "Closer to the stars". Now Publicis has designed advertisements for the popular gossip magazine that promise insights into the intimate lives of celebrities.
Schweizer Illustrierte has been advertising for years with the claim "Closer to the stars". Now Publicis has designed advertisements for the popular gossip magazine that promise insights into the intimate lives of celebrities.
"No one is as close to the stars as Schweizer Illustrierte." according to a Publicis press release. The new image campaign proves this. The agency is focusing on the readers of the people magazine. With three subjects, Publicis is staging SI's claim to provide an exclusive glimpse into the private world of the stars. In each case, a group of readers will experience their star up close, be it during a yoga session in the living room, in the bathtub or while snacking from the fridge. The advertisements will appear from week 39 throughout German-speaking Switzerland as 1/1, 2/1 and F12, F200, as well as rail posters.
Responsible at Schweizer Illustrierte:
Urs Heller (Publishing Director/Editor-in-Chief); Franziska Schmid (Head of Advertising, Ringier Magazines); Nicole Wesche (Product Manager). Responsible at Publicis: Markus Gut (CCO); Florian Beck (CD); Nina-Britt Rauer (Text); Thomas Berger, Tanja Caduff (Graphics); Giovanna Colucci and Silvia Holend (Consulting); Christina Hengstmann (Art Buying). Responsible at OMD Media: Luise Diem (Managing Director OMD See). Photographer: Holger Pooten. Postproduction: Robin Preston.
"No one is as close to the stars as Schweizer Illustrierte." according to a Publicis press release. The new image campaign proves this. The agency is focusing on the readers of the people magazine. With three subjects, Publicis is staging SI's claim to provide an exclusive glimpse into the private world of the stars. In each case, a group of readers will experience their star up close, be it during a yoga session in the living room, in the bathtub or while snacking from the fridge. The advertisements will appear from week 39 throughout German-speaking Switzerland as 1/1, 2/1 and F12, F200, as well as rail posters.
Responsible at Schweizer Illustrierte:
Urs Heller (Publishing Director/Editor-in-Chief); Franziska Schmid (Head of Advertising, Ringier Magazines); Nicole Wesche (Product Manager). Responsible at Publicis: Markus Gut (CCO); Florian Beck (CD); Nina-Britt Rauer (Text); Thomas Berger, Tanja Caduff (Graphics); Giovanna Colucci and Silvia Holend (Consulting); Christina Hengstmann (Art Buying). Responsible at OMD Media: Luise Diem (Managing Director OMD See). Photographer: Holger Pooten. Postproduction: Robin Preston.
