Shortlist: "Nurgolfimkopf?"
Of course, it’s not as if the entire advertising world has recently been confined to the fairways and greens—even though the number of advertising-industry golf tournaments has been skyrocketing for some time now.
Of course, it's not as if the entire advertising scene is only to be found on the fairway and green as of late - even if the number of advertiser golf tournaments has virtually exploded in recent times.Shortlist "Nurgolfimkopf?"
By Beat Fritsch
More on that later, because going to the swimming pool once more before summer definitely retreats to the Mediterranean was the motto of a new ADC event. Andreas Prokesch, primus inter pares on the board of the creative club, has set himself the goal of activating club life to a greater extent. Whereupon the idea of the ADC-Baditag was born. The "Barfussbar" in Zurich's Frauenbadi near Bauschänzli was the venue for the event, where the elite of Swiss creative work gathered the Tuesday evening before last, despite the incompatible temperatures.
Manager "in charge" for the bathing story was ADC board member Valentina Herrmann. She managed to please all guests - almost all. The location was beautifully dressed up, the food fine and the drinks of the kind that flowed down the throat as if by themselves. Only the absence of hard drinks made certain (male!) guests give up their vodka mixes and grumble a bit about it. In the end, however, the absence of high spirits had its good side, since the guests were quite close to the rushing waters of the Limmat.
The illustrious crowd of guests included many couples, among them Donatella and René Rüegg, he co-owner of Rüegg Fontana Heiderich and former backgammon sparring partner of the shortlist author, Claudia and Daniel Matter, agency Matter und Partner, internet artist and web-AD Patrick Spahr alias "Patman" with wife Betsy Spahr, designer Irène Hiltpold and filmmaker Ernst Wirz as well as Rita and Martin Spillmann. "Martin is then Rita's husband in the case, and not the other way around," Irène Hiltpold dictated to WerbeWoche in her notebook, drawing attention to the fact that behind every successful man is a strong...but that's another story. Rita Spillmann, at any rate, stated that she had more time for herself since Martin owned his own agency, SFLB. Also on hand: marketing specialist Patrizia Haller, creatives Barbara Strahm, Roland Scotoni, Mark Stahel and Markus Rottmann.
From the creative to the media and consulting corner, people moved on Thursday. Peter Hofstetter from the media consulting company Mediaxis invited to the Rioja-y-Tapas-Fiesta, and Hitradio Z inaugurated the new studio in Seefeld. Many old acquaintances were seen at Mediaxis, with Thomas Städeli having news to report. He left Frame Eleven as co-owner and can now be found at AY&R as consulting group leader. By the way, Peter helped a lot in planning the visit of the event doublet on Thursday. Half past eight, the heavens opened their floodgates, Hofstetter's guests rushed inside and the shortlist team to Hitradio Z.
The number of guests at Z-Marketing Manager Mike Gut was also impressive, and here, too, the wine was not in short supply. The large number of young ladies was striking. The staff of editors and presenters seemed to have been massively rejuvenated. Presumably because young people are simply better at dealing with modern technology.
"Fun mountain hike with WBO" would have been a possible name for last week's event. Only, it was a golf tournament to which the dialog marketing agency had invited. However, the course in Sörenberg-Flühli has quite a lot to offer, not only
The difficulty of the course was not the main reason, but above all the meters of altitude that had to be covered. Golf here became a sweaty slog. But that didn't faze the guests any further: Noblesse oblige!
More than forty players with a handicap or course maturity arrived - these are the good ones who are already allowed on the course. And almost as many rookies, who were rushed around the practice area and could be recognized in the evening by the fact that their hands had blisters. However: A license to play or a handicap are no guarantee of a mature game. Golf is tricky, and the balls sometimes fly erratically across the fairway, so that even experienced players have to search for them in the ankle- to knee-high rough - like Hélène Müller, who was the best-ranked participant with a handicap of 12. After a lousy first round, however, she improved considerably and, although she didn't win the tournament, she did at least win the "Longest Drive Contest". Which was worth it anyway, since the prize was a color printer.
Host Daniel Brüngger was also seen walking around in the grass at times. Fortunately, golf balls are not green, otherwise Brüngger would have hammered the splendid specimen of tree frog, which cheekily croaked out from under a bush while searching for the ball, across the fairway. With Daniela and Piero Schäfer, you could see who wore the golf pants in this pairing. According to the editors of Golf Suisse magazine, Daniela's handicap is 6.1 points better than that of her husband.
One last announcement: As of this week, WBO is officially called Ogilvy One. Which is why, following the sumptuous Entlebuch farmer's buffet, the old WBO logo was definitely eaten in the form of a cake.
By Beat Fritsch
More on that later, because going to the swimming pool once more before summer definitely retreats to the Mediterranean was the motto of a new ADC event. Andreas Prokesch, primus inter pares on the board of the creative club, has set himself the goal of activating club life to a greater extent. Whereupon the idea of the ADC-Baditag was born. The "Barfussbar" in Zurich's Frauenbadi near Bauschänzli was the venue for the event, where the elite of Swiss creative work gathered the Tuesday evening before last, despite the incompatible temperatures.
Manager "in charge" for the bathing story was ADC board member Valentina Herrmann. She managed to please all guests - almost all. The location was beautifully dressed up, the food fine and the drinks of the kind that flowed down the throat as if by themselves. Only the absence of hard drinks made certain (male!) guests give up their vodka mixes and grumble a bit about it. In the end, however, the absence of high spirits had its good side, since the guests were quite close to the rushing waters of the Limmat.
The illustrious crowd of guests included many couples, among them Donatella and René Rüegg, he co-owner of Rüegg Fontana Heiderich and former backgammon sparring partner of the shortlist author, Claudia and Daniel Matter, agency Matter und Partner, internet artist and web-AD Patrick Spahr alias "Patman" with wife Betsy Spahr, designer Irène Hiltpold and filmmaker Ernst Wirz as well as Rita and Martin Spillmann. "Martin is then Rita's husband in the case, and not the other way around," Irène Hiltpold dictated to WerbeWoche in her notebook, drawing attention to the fact that behind every successful man is a strong...but that's another story. Rita Spillmann, at any rate, stated that she had more time for herself since Martin owned his own agency, SFLB. Also on hand: marketing specialist Patrizia Haller, creatives Barbara Strahm, Roland Scotoni, Mark Stahel and Markus Rottmann.
From the creative to the media and consulting corner, people moved on Thursday. Peter Hofstetter from the media consulting company Mediaxis invited to the Rioja-y-Tapas-Fiesta, and Hitradio Z inaugurated the new studio in Seefeld. Many old acquaintances were seen at Mediaxis, with Thomas Städeli having news to report. He left Frame Eleven as co-owner and can now be found at AY&R as consulting group leader. By the way, Peter helped a lot in planning the visit of the event doublet on Thursday. Half past eight, the heavens opened their floodgates, Hofstetter's guests rushed inside and the shortlist team to Hitradio Z.
The number of guests at Z-Marketing Manager Mike Gut was also impressive, and here, too, the wine was not in short supply. The large number of young ladies was striking. The staff of editors and presenters seemed to have been massively rejuvenated. Presumably because young people are simply better at dealing with modern technology.
"Fun mountain hike with WBO" would have been a possible name for last week's event. Only, it was a golf tournament to which the dialog marketing agency had invited. However, the course in Sörenberg-Flühli has quite a lot to offer, not only
The difficulty of the course was not the main reason, but above all the meters of altitude that had to be covered. Golf here became a sweaty slog. But that didn't faze the guests any further: Noblesse oblige!
More than forty players with a handicap or course maturity arrived - these are the good ones who are already allowed on the course. And almost as many rookies, who were rushed around the practice area and could be recognized in the evening by the fact that their hands had blisters. However: A license to play or a handicap are no guarantee of a mature game. Golf is tricky, and the balls sometimes fly erratically across the fairway, so that even experienced players have to search for them in the ankle- to knee-high rough - like Hélène Müller, who was the best-ranked participant with a handicap of 12. After a lousy first round, however, she improved considerably and, although she didn't win the tournament, she did at least win the "Longest Drive Contest". Which was worth it anyway, since the prize was a color printer.
Host Daniel Brüngger was also seen walking around in the grass at times. Fortunately, golf balls are not green, otherwise Brüngger would have hammered the splendid specimen of tree frog, which cheekily croaked out from under a bush while searching for the ball, across the fairway. With Daniela and Piero Schäfer, you could see who wore the golf pants in this pairing. According to the editors of Golf Suisse magazine, Daniela's handicap is 6.1 points better than that of her husband.
One last announcement: As of this week, WBO is officially called Ogilvy One. Which is why, following the sumptuous Entlebuch farmer's buffet, the old WBO logo was definitely eaten in the form of a cake.
