Shortcuts: Two generations, one vision

The social media agency smly formed the foundation and was seamlessly integrated into the newly founded public limited company of the four equal partners. The result is a creative agency with a focus on social media and branded entertainment, according to a statement from the founders. Shortcuts combines creation, technology and production to create digital and classic advertising from a single source. The name says it all. All processes are reduced to the essentials. Shortcuts is a "one-stop store": agency and production company in one.

The two internet entrepreneurs Patrick Mueller and Marc Leuzinger, founders of the social media agency smly, have caused a stir in the Swiss advertising world on several occasions - most recently with the controversial and successful "Holidays without the internet" campaign for Switzerland Tourism, with which they won the Grand Prix at Eurobest, among others. Advertiser Bene Abegglen can look back on over 30 years of experience in advertising and more than 150 TV commercials. Together with his former partners, he built up the Contexta agency. The quartet is rounded off by Peter Lehner. The Swiss filmmaker has been working as a producer in Switzerland, Germany and the United States for 30 years. Lehner has directed and produced feature films and television series for studios and broadcasters such as MGM, CBS, RTL, SAT1 and SRF. He has also founded and managed several film, advertising and entertainment companies.

The agency is launching with a client portfolio that includes Allianz Suisse, Swiss Post, Switzerland Tourism, Swiss Television, Lindt and Swisscom.