SGKM annual conference on the topic of online communication
On March 26 and 27, 2010, the Swiss Society for Communication and Media Studies (SGKM) held its annual conference at the Lucerne University of Applied Sciences and Arts on the topic «Online Communication: Current Trends and Dynamics.» About 60 scholars from Switzerland and abroad presented their research findings on changes in public communication and their societal implications.
It became clear that governments, companies, associations etc. consider the internet to be a very important communication tool, but often only make limited use of the interactive possibilities. The conference also showed that the Internet has not fundamentally changed the problems and issues associated with public communication. For example, Colin Porlezza and Stephan Russ-Mohl from the University of Lugano pointed out in their presentation "'Mistakes happen...' Accuracy and credibility. Neglected factors even in times of online communication" pointed out that dysfunctional factors from "traditional journalism" also occur in an editorial environment changed by online communication and influence credibility and impair the quality of journalistic reporting.
The conference program and presentations are available at Sgkm2010.ch can be downloaded.
The conference program and presentations are available at Sgkm2010.ch can be downloaded.
