SFLB: Campaign realized for Volvo on the anniversary of the seatbelt

Volvo's three-point safety belt turns 50 on August 13, and to mark the occasion, the Spillmann/Felser/Leo Burnett agency has launched a campaign to commemorate this memorable anniversary in a tangible way. Statistically speaking, the three-point safety belt saves a life every seven seconds today. It is precisely this fact that the Volvo agency has made the motto of the campaign: by means of a counter that continues every seven seconds. On TV, a counter continuously counts the lives saved from the beginning to the end of the commercial break. Every two to three commercials there is a 3-second fade-in showing how many people have been saved in the meantime. In the free newspaper 20 Minuten, advertisements appear every few pages, counting how many people have been rescued in the meantime according to the reading time. In various online media and on Wilmaa.ch, a counter continuously counts the lives that have been saved. A microsite and an e-newsletter also draw attention to the anniversary. The campaign will be launched in Switzerland on August 13.
> To the spot (last spot of the spot block)
Responsible at Volvo Automobile AG: Dr. Andreas Block (Director of Marketing and PR), Eveline Bauert (Communication Manager). Responsible at Spillmann/Felser/Leo Burnett: Rolf Zimmermann (overall responsibility), Martin Spillmann (CD), Simon Staub (CD/AD), Patrick Suter (CD/text), Moritz Stillhart (AD), Patricia Balliana (consulting).

Microsite.

Advertisement on the last page of 20 Minuten.