SFLB advertises "Annabelle" petition with pistols and rifles

The Zurich agency Spillmann/Felser/Leo Burnett SFLB has developed a campaign for the "Annabelle" petition "No firearms at home", which aims to tighten gun laws. In collaboration with a photographer who normally takes family portraits and passport photos for private individuals, small posters, advertisements and F200 posters were created showing portraits of normal and seemingly happy Swiss families. But the idyll is disturbed. Because in each photo, one family member is pointing a firearm at another. The campaign is intended to help the women's magazine from Tamedia to publicize frightening facts about firearms in Switzerland. The "Annabelle" petition demands that conscripts should no longer be allowed to keep their army weapons at home, but must hand them in when they are discharged. The petition is addressed to parliament and the Federal Council.