SFLB advertises Micasa with used furniture

The Spillmann/Felser/Leo Burnett agency has launched a new campaign for Micasa. The campaign kicks off with a series of posters that can now be seen throughout Switzerland. The subjects show Micasa furniture that looks used. Under the slogan "Made for life", the posters are intended to express the fact that the furnishings are made for everyday use and not just for looking at.
Responsible at Micasa: Matthias Wunderlin (Head of Specialty Stores Micasa), Giovanna Colucci (Market Development Specialty Stores). Responsible at Spillmann/Felser/Leo Burnett: Patrick Suter, Martin Spillmann (CD), Pablo Schencke, Natasha La Marca (AD), Patrick Suter, Christian Schäfer (text), Andy Stäheli, Martina Fäh (consulting), Suzana Kovacevic (art buying). Photo: Felix Streuli. Image editing: Felix Schregenberger.