SFLB promotes organic taste
What is the advantage of organic products? The taste. This is the insight emphasized by the Spillmann/Felser/Leo Burnett advertisers in their image campaign for Bio Suisse.
What is the advantage of organic products? The taste. This is the insight emphasized by the Spillmann/Felser/Leo Burnett advertisers in their image campaign for Bio Suisse. With the claim "Bio Bud. Bring back the taste", the creative minds at SFLB draw attention to the Bud products.
The campaign kicks off with advertisements that rub people's noses in the problem of taste disappointment. The viewer is asked to rub a spot on the advertisement to smell what the product pictured smells like. However, the advertisements smell of nothing. The text finally resolves the disappointment: If you want to know what a good apple tastes like, bite into a Swiss organic apple. And you will notice: "Those who grow up on an organic farm in Switzerland simply have more character."
The campaign kicks off with advertisements that rub people's noses in the problem of taste disappointment. The viewer is asked to rub a spot on the advertisement to smell what the product pictured smells like. However, the advertisements smell of nothing. The text finally resolves the disappointment: If you want to know what a good apple tastes like, bite into a Swiss organic apple. And you will notice: "Those who grow up on an organic farm in Switzerland simply have more character."
