SFLB: What if Einstein hadn't stayed on?
Spillmann/Felser/Leo Burnett has launched a new branding campaign for the *Tages-Anzeiger*. Once again, the focus is on perseverance: What would the world be like without people who keep at it?
What if, for example, Albert Einstein hadn't stuck with it? Then there would probably be no navigation systems, lasers, DVD players or digital cameras today. Or what if the Basel chemist Albert Hoffmann hadn't stuck with a circulatory stimulant for years? Would he never have invented LSD? And would a lot of music sound different then? That of Jimi Hendrix, for example. These and other subjects can currently be seen on advertisements and posters.
Responsible at the Tages-Anzeiger: Marcel Tappeiner (Publishing Director), Cyril Hänggi (Brand Communications). Responsible at Spillmann/Felser/Leo Burnett: Beat Egger (text), Reto Clement (AD), Peter Brönnimann, Martin Spillmann (CD), Andy Stäheli, Mirjam Eberle (consulting), Sabine Bechtel (art buying). Photos: Felix Streuli. Retouching: Patrik Rohner.
