SFLB amazes seafarers for Volvo
The Volvo car brand is a sponsor of the world’s toughest sailing race. Since October 4, 2008, numerous international sailing teams have been competing for victory in the nine-month Volvo Ocean Race under the most extreme conditions. In honor of this race, Volvo has launched three special models—the Ocean Race Edition.
The car brand Volvo is a sponsor of the toughest sailing regatta in the world. Since October 4, 2008, a number of international sailing teams have been battling for victory in the nine-month Volvo Ocean Race under the most extreme conditions. In honor of this regatta, Volvo has launched three special models - the Ocean Race Edition. The XC70, XC90 and V70 models are now available in a special version. According to the Zurich agency Spillmann/Felser/Leo Burnett, these three models have one thing in common with the sailing regatta: they are always ready for adventure.
Under the motto "Welcome aboard", Spillmann/Felser/Leo Burnett has created a campaign that can now be heard on posters, on the Internet and on the radio.
Responsible at Volvo: Peter Rask (CEO), Dr. Andreas Block (Director of Marketing and PR), Eveline Bauert (Communication Manager). Responsible at Spillmann/Felser/Leo Burnett: Simon Staub, Patrick Suter, Martin Spillmann (CD), Simon Staub (AD), Patrick Suter, Cyrill Wirz (text), Moritz Stillhart, Aurelio Burgdorfer (graphics), Audrey Isaak, Dominik Laubscher (consulting), Suzana Kovacevic (art buying). Photo: Uwe Düttmann. Image editing: Peter Ruebenian.
Under the motto "Welcome aboard", Spillmann/Felser/Leo Burnett has created a campaign that can now be heard on posters, on the Internet and on the radio.
Responsible at Volvo: Peter Rask (CEO), Dr. Andreas Block (Director of Marketing and PR), Eveline Bauert (Communication Manager). Responsible at Spillmann/Felser/Leo Burnett: Simon Staub, Patrick Suter, Martin Spillmann (CD), Simon Staub (AD), Patrick Suter, Cyrill Wirz (text), Moritz Stillhart, Aurelio Burgdorfer (graphics), Audrey Isaak, Dominik Laubscher (consulting), Suzana Kovacevic (art buying). Photo: Uwe Düttmann. Image editing: Peter Ruebenian.
