SFLB: Simone Niggli staged for the World Orienteering Championships
For the World Orienteering Championships, SFLB helped Swiss Orienteering raise awareness of the event. Under the slogan «Legs with a Brain,» posters in German-speaking and French-speaking Switzerland featured Switzerland’s top orienteers in a distinctive pensive pose.
In addition, a TV commercial featuring the now 20-time orienteering world champion Simone Niggli-Luder made it clear that orienteers have special geographical skills - and not just in the forest, according to a press release.
The World Orienteering Championships were not only a success for the Swiss athletes (8 medals, 4 of which were gold): broadcasts of the orienteering competitions on Swiss television had a market share of up to 25 percent. And over 20,000 spectators watched the World Orienteering Championships in Lausanne.
Responsible at Swiss OrienteeringRuedi Gloor (Head of OC World Championships 2012), Brigitte Grüniger Huber (Head of Sponsoring), Nic Russi (Head of Communications). Responsible at Spillmann/Felser/Leo Burnett: Marco Donada, Diana Rossi, Pablo Schencke, Reto Clement (Creation), Peter Brönnimann (ECD), Michael Gassler, Nino Zuberbühler (Consulting), Suzana Kovacevic (Art Buying). Photos: Noe Flum. Film production: Condor. Directed by: Simon Nagel.
