SFLB sends Volvo customers on vacation
The Zurich-based agency SFLB is sending Volvo customers on vacation. Under the slogan «Safe and Affordable Vacations,» the agency has launched a sales campaign for Volvo Automobile Bern.
The Zurich agency SFLB sends Volvo customers on vacation. The agency has launched a sales campaign for Volvo Automobile Bern under the motto "Safe and affordable vacations". Every customer who buys a used car from June 8 to 13 will receive up to CHF 2,000 in vacation money and a picnic basket from Ikea Lyssach.
Posters and various online measures were created to promote the campaign, which will be used locally during the campaign week. In a media cooperation with Radio BE1, listeners can win additional vacation money via a radio quiz. A decoration concept on site is also intended to create a vacation atmosphere.
Responsible at Volvo Automobile Bern, Gümligen: Roger Ramseier (Managing Director), Miguel Leitao (Head of Marketing). Responsible at Spillmann/Felser/Leo Burnett: Rolf Zimmermann (overall responsibility), Patrick Suter (CD/text), Patrick Dubach, Christian Stüdi (text), Moritz Stillhart (graphics), Patricia Balliana, (consulting).
Posters and various online measures were created to promote the campaign, which will be used locally during the campaign week. In a media cooperation with Radio BE1, listeners can win additional vacation money via a radio quiz. A decoration concept on site is also intended to create a vacation atmosphere.
Responsible at Volvo Automobile Bern, Gümligen: Roger Ramseier (Managing Director), Miguel Leitao (Head of Marketing). Responsible at Spillmann/Felser/Leo Burnett: Rolf Zimmermann (overall responsibility), Patrick Suter (CD/text), Patrick Dubach, Christian Stüdi (text), Moritz Stillhart (graphics), Patricia Balliana, (consulting).
