SFLB: "Give flowers instead".
People who haven't bought a gift for their loved ones just a few days before Christmas usually end up buying the wrong one. Fleurop is capitalizing on this very fact a few days before Christmas with a Christmas promotion from SFLB.
Unwary shoppers are told on posters around department stores that it is better to give flowers. The same message is also being spread via sandwich men in city centers, in advertisements in 20 Minuten and online.
Responsible at Fleurop: Jörg Beer (CEO), Rita Erb (COO), Monika Kessler (Head of Marketing Service), Chasper Knapp (Art Director). Responsible at Spillmann/Felser/Leo Burnett: Diana Rossi, Christian Stüdi (Text), Simon Staub (Art Direction), Marco Bienek (Graphics), Martin Spillmann, Simon Staub, (Creative Direction), Petra Gayko, Patricia Fabbri (Consulting); Suzana Kovacevic (Art Buying). Photo: Felix Streuli.
Responsible at Fleurop: Jörg Beer (CEO), Rita Erb (COO), Monika Kessler (Head of Marketing Service), Chasper Knapp (Art Director). Responsible at Spillmann/Felser/Leo Burnett: Diana Rossi, Christian Stüdi (Text), Simon Staub (Art Direction), Marco Bienek (Graphics), Martin Spillmann, Simon Staub, (Creative Direction), Petra Gayko, Patricia Fabbri (Consulting); Suzana Kovacevic (Art Buying). Photo: Felix Streuli.
