SFLB launches Mr. Do-it and Ms. Garden
Spillmann/Felser/Leo Burnett has created two brand ambassadors for Do-it + Garden Migros: Mr. Do-it and Ms. Garden.
The two advertising characters are now promoting the Do-it + Garden Migros range in TV commercials, advertisements and at the point of sale, giving the brand a face. The first TV commercial is currently on air.
Responsible at Do-it + Garden Migros: Spiros Doukas (Head of Specialty Store Do it + Garden Migros), Christoph Dockmann, Giovanna Colucci, Pierina Maibach (Market Development Specialty Stores). Responsible at Spillmann/Felser/Leo Burnett: Simon Staub, Patrick Suter (CD), Oli Kreienbühl (AD), Patrick Suter (text), Andy Stäheli, Sylvia Kohler (consulting), Sabine Bechtel (art buying). Photo: Gian Marco Castelberg. Film production: Rosas'n'Co, Rudolf & Ragnar (director).
Responsible at Do-it + Garden Migros: Spiros Doukas (Head of Specialty Store Do it + Garden Migros), Christoph Dockmann, Giovanna Colucci, Pierina Maibach (Market Development Specialty Stores). Responsible at Spillmann/Felser/Leo Burnett: Simon Staub, Patrick Suter (CD), Oli Kreienbühl (AD), Patrick Suter (text), Andy Stäheli, Sylvia Kohler (consulting), Sabine Bechtel (art buying). Photo: Gian Marco Castelberg. Film production: Rosas'n'Co, Rudolf & Ragnar (director).
