SFLB realizes TV commercial for Sunrise
The SFLB agency produced a commercial for Sunrise. It explores the question of why people should separate things that actually belong together—such as landline, mobile, and internet services.
With the telecommunications company Sunrise, you can get landline, mobile and Internet for a flat rate of CHF 80 per month. To advertise this offer, Spillmann/Felser/Leo Burnett made a TV commercial. It deals with the central question of why you should separate something that actually belongs together. Because subscribing to just one provider for landline, mobile and Internet instead of three different ones means less effort and lower costs.
In the TV commercial, this phenomenon is dramatized using a visit to the hairdresser. Or rather, three visits to the hairdresser. A woman "gets" her hair washed, cut and styled at three different salons, clearly demonstrating to the viewer that some things simply belong together.
The commercial is now running on various stations in all parts of the country.
Responsible at Sunrise: Priska Heger (Director Marketing Communication), Anna Leutar (Marketing Communication Manager), Peter Schilde (Marketing Communication Manager). Responsible at SFLB: Maren Beck (text), Fabian Esslinger (AD), Simon Staub, Martin Spillmann (CD), Amanda Wheeler, Rebecca Krausse, Marco Chini (consulting), Suzana Kovacevic (art buying). Directed by: Rainer Binz. Film production: Solid&Hallerfilm.
In the TV commercial, this phenomenon is dramatized using a visit to the hairdresser. Or rather, three visits to the hairdresser. A woman "gets" her hair washed, cut and styled at three different salons, clearly demonstrating to the viewer that some things simply belong together.
The commercial is now running on various stations in all parts of the country.
Responsible at Sunrise: Priska Heger (Director Marketing Communication), Anna Leutar (Marketing Communication Manager), Peter Schilde (Marketing Communication Manager). Responsible at SFLB: Maren Beck (text), Fabian Esslinger (AD), Simon Staub, Martin Spillmann (CD), Amanda Wheeler, Rebecca Krausse, Marco Chini (consulting), Suzana Kovacevic (art buying). Directed by: Rainer Binz. Film production: Solid&Hallerfilm.
Three visits to the hairdresser. from SFLB on Vimeo.
