SFLB: Cheers with Aktifit from Emmi
With its latest commercial, the Spillmann/Felser/Leo Burnett agency has not only chosen to promote drinking Emmi’s Aktifit, but has also decided to raise a toast to bad weather—or good friendship.
A bottle of Aktifit should be part of the daily rituals with which you take care of yourself and your family. And where drinking becomes a ritual, a toast is also made. Because there are plenty of reasons to raise a glass, or rather a bottle of Aktifit: the new TV commercial toasts to bad weather, to a stronger immune system, to better concentration or simply to good friendship. Whether on the football pitch, at work or in the comfort of your own home - no place is unsuitable for a toast. The spot is now on air.
Responsible at Emmi Switzerland: Robin Barraclough (Head of Marketing), Philipp Siebrecht (Group Brand Manager) and Martin Urfer (Brand Manager). Responsible at Spillmann/Felser/Leo Burnett: Reto Clement (Art Direction), Diana Rossi, Simon Smit (Text), Martin Spillmann, Peter Brönnimann (Creative Direction), Rebecca Krausse, Sylvia Kohler (Consulting), Anna Colby (Art Buying). Film production: Cobblestone Berlin/Hamburg. Directed by: Jesper Ohlson. Camera: Carl Sundberg. Postproduction: Ultra Images. Music: Andreas Olsson.
