SFLB: promotional campaign for Micasa realized
Micasa, Migros' home furnishings store, is currently attracting attention with a promotion: Anyone who shares the same name as an item in the store's assortment gets it for half price.
The Migros furniture store carries a lot of furniture and accessories that have people's names as product names. For example, there is a bed Tom, a chair Jakob and the children's table Tina. The SFLB agency has developed a promotion from this: Who in the new catalog, on Micasa.ch or discovers a Micasa product with his name on it at the POS will get it 50 percent off. The one-month promotion is being advertised in numerous media. In addition to posters around the stores and online advertising, three TV commercials have also been shot. The films show what such a promotion can do for customers.
Responsible at Micasa: Matthias Wunderlin (Head of Micasa Specialty Store), Juliette Baumgartner (Micasa Market Development Project Manager). Responsible at Spillmann/Felser/Leo Burnett: Pablo Schencke, Johannes Raggio, Peter Brönnimann (Creation), Andy Stäheli, Nino Zuberbühler, Carmen Jegge (Consulting), Suzana Kovacevic (Art Buying). Film production: Pumpkin. Directed by Alex Feil.
