SFLB: Poker round for food
The new SFLB campaign for the development organization «Brot für alle» focuses on the international food trade. In addition to a TV commercial, posters and print ads are being used to raise awareness about the “food poker” issue.
Consumers can find out how this problem can be solved on the Rechtaufnahrung.ch website.
Responsible at Bread for all/Lenten charity: Matthias Dörnenburg (Head of Marketing and Communication, Fastenopfer), Pierre Reift (Head of Marketing and Communication, Bread for All), Jean-Claude Huot (Head of Fastenopfer Western Switzerland). Responsible at Spillmann/Felser/Leo Burnett: Sabine Bechtel (Art Buying), Martin Spillmann, Patrick Suter, Pablo Schencke, Christian Schäfer (Creation), Petra Gayko, Patricia Fabbri (Consulting). Photography: Jonathan Heyer.
Responsible at Bread for all/Lenten charity: Matthias Dörnenburg (Head of Marketing and Communication, Fastenopfer), Pierre Reift (Head of Marketing and Communication, Bread for All), Jean-Claude Huot (Head of Fastenopfer Western Switzerland). Responsible at Spillmann/Felser/Leo Burnett: Sabine Bechtel (Art Buying), Martin Spillmann, Patrick Suter, Pablo Schencke, Christian Schäfer (Creation), Petra Gayko, Patricia Fabbri (Consulting). Photography: Jonathan Heyer.
