SFLB: New spot for cantonal banks
Spillmann/Felser/Leo Burnett has continued to manage the umbrella campaign for the Association of Swiss Cantonal Banks (VSKB). For years, the VSKB’s marketing communications have conveyed values such as customer focus, continuity, and expertise.
The campaign is based on the idea that success means different things to different people. In the new film, too, very different people make statements about what success means to them personally.
Responsible at the ASCB: Elisabeth Bürgin (Head of Marketing Communications), Karin Schwerzmann (Project Manager Marketing Communications). Responsible at Spillmann/Felser/Leo Burnett: Peter Brönnimann (ECD), Simon Staub (CD), Simon Smit (Text), Rebecca Krausse, Daniela Steffen (Consulting), Suzana Kovacevic (Art Buying). Film production: Pumpkin Film Zurich. Directed by: Martin Haerlin.
