SFLB: The new Floralp fan is Semmel
As part of a campaign developed by Spillmann/Felser/Leo Burnett last year, Semmel has launched a new ad featuring a Semmel as a Floralp Butter fan. The posters will be on display throughout German-speaking Switzerland starting in early May.
As part of a campaign developed by Spillmann/Felser/Leo Burnett last year, a new motif of the bread roll as a Floralp Butter Fan was launched. The Floralp Gipfeli and Zopf fan motifs are already well known. A total of four motifs will be displayed on posters throughout German-speaking Switzerland from the beginning of May.
Responsible at Floralp: Peter Ryser (Managing Director BO Butter), Charlotte Hofstetter (Head of Advertising & Media SMP), Daniela Schmutz-Beutler (Project Manager Floralp SMP), Olivia Etter (Project Manager Butter SMP). Responsible at Spillmann/Felser/Leo Burnett: Maren Beck (text), Karin Estermann (AD), Martin Spillmann (CD), Pam Hügli, Isabelle Meier (consulting), Suzana Kovacevic (art buying). Photographer: David Willen. Image editing: Tanja Willen. Food stylist: Peter Marty.
Responsible at Floralp: Peter Ryser (Managing Director BO Butter), Charlotte Hofstetter (Head of Advertising & Media SMP), Daniela Schmutz-Beutler (Project Manager Floralp SMP), Olivia Etter (Project Manager Butter SMP). Responsible at Spillmann/Felser/Leo Burnett: Maren Beck (text), Karin Estermann (AD), Martin Spillmann (CD), Pam Hügli, Isabelle Meier (consulting), Suzana Kovacevic (art buying). Photographer: David Willen. Image editing: Tanja Willen. Food stylist: Peter Marty.
