SFLB: New umbrella brand campaign for Sanitas
In the new Sanitas campaign, the Spillmann/Felser/Leo Burnett agency shows that new stages in life require change.
The campaign shows how absurd it is to constantly love the same thing, the agency writes in a press release. The two TV commercials each highlight the life of a protagonist who is satisfied with the same thing all his life. One of them only ever eats ravioli from childhood to old age. And another never adapts his mullet hairstyle to his age or the new zeitgeist. The campaign alludes to Santias health insurance, which offers different insurance models for different phases of life.
The TV commercials will be supplemented with online measures. The new claim "A lifetime" is intended to position Sanitas as a reliable partner, according to the press release.
Responsible at Sanitas: Valentin Hüsser (Head of Central Marketing), Claudia Haueter (Deputy Head of Marketing). Responsible at Spillmann/Felser/Leo Burnett: Peter Brönnimann (Executive Creative Director), Simon Staub (Creative Direction), Simon Smit (Text), Michael Gassler, Nino Zuberbühler (Consulting), Erasmo Palomba (Art Buying). Production: Pumpkin Film Zurich. Directed by: Alex Feil. Online: Publicis Zurich; Roger Rüegger (CD), Mohammed Klotz (AD), Melanie Gut (text concept), Tiago Dias, Andi Günter (programming), Matthias Koller, Flavio Muff (consulting). Media: Mediaschneider Zurich; Laurence Saas, Philipp Semmler (media strategy and planning).
Mullet" commercial (https://vimeo.com/48127040)
Ravioli" commercial (https://vimeo.com/48127041)
