SFLB: New appearance designed by Swissprinters
Spillmann/Felser/Leo Burnett has designed a new visual identity for Swissprinters. The new brand identity highlights the employees’ expertise. The pixel serves as the core design element.
As the smallest image unit, the pixel - represented as a colored square - is an indispensable part of the big picture. It is intended to symbolize the individual employees on whose skills the company depends. Accordingly, the slogan of the campaign created by SFLB is "1000 achievements. 1 company. Swissprinters. " The look of the Swissprinters brand is retained.
In addition to advertising motifs and a comprehensive range of brochures, a new website was also created in which the company presents its entire product range in a bundled form for the first time. Swissprinters was responsible for the realization. The intro was created by Elefant Studios in Zurich. The customer magazine Get More is also undergoing a comprehensive change and will be published on June 23 with a completely revised content concept and new layout.
In addition to advertising motifs and a comprehensive range of brochures, a new website was also created in which the company presents its entire product range in a bundled form for the first time. Swissprinters was responsible for the realization. The intro was created by Elefant Studios in Zurich. The customer magazine Get More is also undergoing a comprehensive change and will be published on June 23 with a completely revised content concept and new layout.
