SFLB: Always connected with friends with Sunrise
The advertising agency SFLB has launched a new branding campaign for Sunrise. The campaign aims to position the telecommunications company as the most affordable and innovative provider of flat-rate plans.
The agency designed and implemented a commercial and various other communication tools. At the heart of the campaign is a group of friends who have always done everything together. Now one member of the group is in hospital with a broken leg. But thanks to a small gift and the flat rates from Sunrise, the fourth man stays connected to his friends the whole time.
Always connected. from SFLB on Vimeo.
Responsible at Sunrise: Priska Heger (Director Marketing Communication), Peter Schilde, Silvana Suverato (Marketing Communication Manager). Responsible at SFLB: Sebastian Krayer (AD), Christian Schäfer (Text), Peter Brönnimann, Martin Spillmann, Simon Staub (CD), Andrea Staub, Rebecca Krausse (Consulting), Suzana Kovacevic (TV Production/Art Buying). Director: Rainer Binz. Film production: Solid & Haller, Rudi Haller, Nicole Schroeder (Producer). Photography: Mara Truog. Media: Mediatonic.
