SFLB: Ecumenical campaign against hunger in the world
SFLB has launched a campaign for the organizations Bread for All, Fastenopfer, and Partner sein, aimed at highlighting the unequal distribution of food consumption around the world. The result is a world map with a twist.
SFLB has created a campaign for the organizations Bread for All, Fastenopfer and Partner sein to illustrate the unequal consumption of food around the world. The result is a world map on which the country sizes have been adjusted so that they visually depict the respective food consumption. According to the agency, this is intended to make the viewer aware that others are starving while we are almost bursting.
This world map is the key image of the ecumenical campaign of the three organizations, which is once again drawing attention to the right to food 40 days before Easter this year. A broad mix of measures will be used, including a Spot.
Responsible at Bread for all/Lenten charity: Matthias Dörnenburg (Fastenopfer, Head of Marketing, Communication, Education), Anne Bickel (Bread for All, Head of Marketing, Communication, Education). Responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann, Patrick Suter (CD), Pablo Schencke (AD), Christian Schäfer (text), Rolf Zimmermann, Charlotte Gut (consulting), Sebahat Derdiyok (art buying), film/photo (Soulpix Hannover).
This world map is the key image of the ecumenical campaign of the three organizations, which is once again drawing attention to the right to food 40 days before Easter this year. A broad mix of measures will be used, including a Spot.
Responsible at Bread for all/Lenten charity: Matthias Dörnenburg (Fastenopfer, Head of Marketing, Communication, Education), Anne Bickel (Bread for All, Head of Marketing, Communication, Education). Responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann, Patrick Suter (CD), Pablo Schencke (AD), Christian Schäfer (text), Rolf Zimmermann, Charlotte Gut (consulting), Sebahat Derdiyok (art buying), film/photo (Soulpix Hannover).
