SFLB with new PET campaign

In its new campaign for PET recycling, Spillmann/Felser/Leo Burnett encourages people to recycle PET bottles. Under the slogan "Stop throwing away bikinis and credit cards", the advertising points out that surprisingly valuable products can be made from old PET bottles. It is now common knowledge that PET bottles can be recycled. According to the SFLB, the collection rate has risen from 71% to 75% today, partly thanks to the successful PET tracing campaign. However, this is no reason to rest on our laurels. On the contrary, every bottle counts! As can be seen from Thursday's press release, the new SFLB campaign deals with the recycling of PET bottles from an unusual angle: empty PET bottles are not only turned into new bottles, because PET is a recyclable material that can be found almost everywhere, for example in cell phone displays, credit cards, vacuum cleaners or bikinis. Nobody would throw a sofa into the lake either, but indirectly you do this with every PET bottle you throw away - the campaign seeks to dramatize this. The motifs can be seen immediately throughout Switzerland on advertisements, posters, means of transport, ad screens, collection bins and as on-site installations.