SFLB makes children's dreams come true for Kiditec
A TV commercial by Spillmann/Felser/Leo Burnett dramatizes the fact that Kiditec is the toy that fulfils the many wishes of children. In the commercial, a boy drives a locomotive and a girl races off in a car.
A TV commercial by Spillmann/Felser/Leo Burnett dramatizes the fact that Kiditec is the toy that fulfils the many wishes of children. The commercial shows children fulfilling their typical childhood dreams - but in the adult world. One boy climbs into a locomotive and drives off with it. Another steers a crane, and a girl speeds off in a car. Parents are advised to fulfill their children's wishes quickly before the little ones take matters into their own hands. In the second part of the commercial, all the wish objects appear, recreated with the Swiss building and construction toy Kiditec. The clip has been running in all three language regions since the beginning of November.
Responsible at Kiditec:
Olaf van der Lely (President), Wilfried Grichting (CEO), Martin Burgener (Director). Responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann, Natasha La Marca, Maren Beck (Creation), Pam Hügli, Ivana Giannakis (Consulting), Sebahat Derdiyok, Bettina Sorg (Agency Producing). Film production: Caramel Pictures; Will van der Vlugt (Director), Peter Zeven (Producer).
